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Brands Don't Build Rituals
For a while now, this series has been circling the concept of ritual from different angles.
Jun 2
•
Christian Jacobsen
1
May 2026
Not Every Return Is The Same
In Rituals Beat Reach, I made the case for ritual as the most valuable position a brand can hold in the era of infinite reach.
May 27
•
Christian Jacobsen
1
1
1
Rituals Beat Reach
Most mornings, before I do anything else, I make my coffee.
May 19
•
Christian Jacobsen
1
Framework: Participation Morphology
Last week’s essay on the shapes of participation pulled more threads than I expected, so I spent the weekend going deeper.
May 17
•
Christian Jacobsen
1
The Shapes of Participation
A few months ago, I went down a research rabbit hole on shapes in the natural world.
May 11
•
Christian Jacobsen
1
Proof of Human is the New Media Currency
TLDR: The internet’s foundational media logic is breaking.
May 6
•
Christian Jacobsen
2
2
April 2026
The Organism That Outplanned Tokyo
This is a true story that reminds me a lot of DRTV media, and is very relevant for how we might consider strategy in an ever-changing world.
Apr 27
•
Christian Jacobsen
1
1
1
What Role do you Play?
Part three, the conclusion of the series.
Apr 22
•
Christian Jacobsen
1
A Gift to the Story
Part two of a three-part series.
Apr 21
•
Christian Jacobsen
1
THE CAMPFIRE WAS NEVER MEANT TO BE INTERRUPTED
Part one of a three-part series.
Apr 20
•
Christian Jacobsen
2
1
Be the Moon
What Celestial Mechanics Know About Engagement
Apr 13
•
Christian Jacobsen
1
1
The Economy of Everything
The proliferation of "economies" is telling us something important. Here is what it is pointing toward.
Apr 7
•
Christian Jacobsen
1
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