Be the Moon

What Celestial Mechanics Know About Engagement

Apr 13 • Christian Jacobsen

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The Economy of Everything

The proliferation of "economies" is telling us something important. Here is what it is pointing toward.

Apr 7 • Christian Jacobsen

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March 2026

The Ritual Never Left. We Just Forgot to Name It.

Before there were brands, there were ceremonies.

Mar 30 • Christian Jacobsen

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Why the Most Participatory Generation Invented a Word for Checking Out

In December 2024, Oxford University Press named “brainrot” its Word of the Year.

Mar 23 • Christian Jacobsen

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Extraction Debt

Think about a friend who only ever asks for things.

Mar 16 • Christian Jacobsen

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The Day the Internet Named a Boat

A love story about participation, panic, and a tiny yellow submarine doing real science in the deep ocean.

Mar 9 • Christian Jacobsen

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Murmuration: What Starlings Know About Brand Coherence

Every winter evening over the wetlands of Gretna Green, Scotland, something impossible happens.

Mar 2 • Christian Jacobsen

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February 2026

The Blank Square

How the Crossword Invented Participatory Media

Feb 23 • Christian Jacobsen

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The Third Wave of Wild

Every major technology shift starts with beautiful chaos. We've seen it twice before. The third time is happening right now.

Feb 16 • Christian Jacobsen

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We Won: The Primal Participation of Sports

Listen to how fans talk after a game and you'll notice a quirk of grammar…"We won." "We got robbed." "We need to fix our defense." "We're going all the…

Feb 9 • Christian Jacobsen

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The Degenerate Wisdom

Prediction markets are participation markets. That’s why they’re winning.

Feb 2 • Christian Jacobsen

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January 2026

Framework: Invitation Architecture

Last week I published “Becoming Chinese,” about the trend that should have gotten cancelled but didn’t.

Jan 27 • Christian Jacobsen

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