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Your Creative Partner Is an Algorithm
Three briefs now sit on every desk. Nobody writes the third one down.
Sep 10
•
Christian Jacobsen
The Algorithm Wants Culture, Not Content
Platforms stopped measuring exposure and started measuring consequence. That changes what creative work has to do.
Sep 2
•
Christian Jacobsen
2
August 2026
Building Multiplayer Brands
What Game Design Can Teach Marketers About Belonging
Aug 25
•
Christian Jacobsen
July 2026
Participation Had a Very Good Year at Cannes
I look at everything through a participation lens. This year I turned it on the Cannes Grand Prix winners, and what I found was genuinely encouraging.
Jul 22
•
Christian Jacobsen
The Internet Tried to Exile Pitbull. He Went.
What a 2012 Walmart prank teaches us about the moment an audience stops following your campaign and starts authoring it.
Jul 20
•
Christian Jacobsen
2
From Target to Tribe
Getting clear on commonly used language.
Jul 13
•
Christian Jacobsen
1
1
Borrowed Magic and Beautiful Nonsense
The last stop in our long tour of sports rituals, where the crowd stops watching and becomes part of the story.
Jul 8
•
Christian Jacobsen
1
June 2026
Becoming the Boat
Inside the World Cup's Most Powerful New Ritual
Jun 29
1
1
Placing Yourself in the Match
Ritual is how a body crosses from preparing to participating, on the field and well past it.
Jun 22
•
Christian Jacobsen
2
The Beard Nobody Built
A rally beard is a ritual no one designed and no one owns.
Jun 10
•
Christian Jacobsen
1
Framework: Tiers of Repetition
Three Things That Look the Same
Jun 8
•
Christian Jacobsen
1
Brands Don't Build Rituals
For a while now, this series has been circling the concept of ritual from different angles.
Jun 2
•
Christian Jacobsen
1
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