It was one of those campaign that I look back on and say "that was so, so much fun to make" but also, "It was so great to see how successful it was". And as you say, like all great work, it came right out of a truth of the product, and a truth of how people already behave.
Loving your overall philosophy and was definitely inspired by the Campari example. I appreciate your wisdom. And so I say this with upmost respect - this article would be even better without the ChatGPT isms. They are great to help get things moving but add so much fluff. Your writing is great, so keep it up.
It was one of those campaign that I look back on and say "that was so, so much fun to make" but also, "It was so great to see how successful it was". And as you say, like all great work, it came right out of a truth of the product, and a truth of how people already behave.
Loving your overall philosophy and was definitely inspired by the Campari example. I appreciate your wisdom. And so I say this with upmost respect - this article would be even better without the ChatGPT isms. They are great to help get things moving but add so much fluff. Your writing is great, so keep it up.
Thank you and appreciate the feedback.